It goes without saying that all spas and salons need clients to spend money on products to maintain or boost their profitability.
But how?
One area of retail that is often forgotten across the hair & beauty industry is impulse purchasing. We accept and embrace it in other parts of our lives, but most businesses in this industry have never put it into practice? Why?
Everyone knows about the chocolate bars, chewing gum and magazines at supermarket, but have you considered the power of impulse purchases in your spa or salon? Imagine if only 3-4 clients a day spent an extra $10-$15 more. Doesn’t sound like much, but these small amounts quickly add up over the months or year, and can lead to some very healthy cash flow and profits.